Top Ecommerce Platforms in Pakistan 2026 – Shopify vs WooCommerce vs Daraz & Others
Pakistan’s ecommerce market is booming. In 2026, online sales are expected to surpass PKR 1.2 trillion, fueled by rising smartphone penetration (over 90% mobile internet usage), quick commerce, social selling, and local payment gateways like JazzCash and EasyPaisa.
Choosing the right ecommerce platform is now the most critical decision for Pakistani sellers — whether you’re a small reseller on WhatsApp, a Daraz merchant, or building your own branded store.
This in-depth 2026 guide compares the top ecommerce platforms used in Pakistan:
- Shopify vs WooCommerce (global leaders for independent stores)
- Daraz (marketplace giant)
- PriceOye, OLX, Telemart, and emerging quick-commerce players
We cover real pricing in PKR, local payment gateways, SEO performance, mobile support, scalability, transaction fees, and which platform actually wins for different business types in Pakistan.
Quick Comparison Table: Top Ecommerce Platforms in Pakistan 2026
| Platform | Best For | Monthly Cost (PKR) | Transaction Fees | Local Gateways (JazzCash/EasyPaisa) | SEO Strength | Scalability | Ownership & Control | Mobile App / PWA |
|---|---|---|---|---|---|---|---|---|
| Shopify | Branded independent stores, dropshipping | 8,000 – 90,000+ | 0.5–2% | Via apps (extra cost) | Very Good | Excellent | Hosted (limited) | Native apps + PWA |
| WooCommerce | Custom stores, full control | 2,000 – 15,000 (hosting + plugins) | 0% | Native plugins (free/cheap) | Excellent | Excellent | Full ownership | PWA via plugins |
| Daraz Seller Center | Fast reach, marketplace model | Free (commission 5–20%) | 5–20% commission | Built-in | Good (on Daraz) | High (Daraz handles) | Limited | Daraz app |
| PriceOye | Price comparison + affiliate | Free (affiliate) | Commission-based | N/A | Very Good | Medium | N/A | App available |
| OLX Pakistan | C2C classifieds, used/new goods | Free (promoted ads) | 0% | Manual | Moderate | Low | Full (listings) | OLX app |
1. Shopify in Pakistan 2026 – Pros, Cons & Real Costs
Shopify Pricing in Pakistan (2026)
| Plan | Monthly Cost (USD) | Approx. PKR (2026) | Transaction Fee (no Shopify Payments) | Key Features for Pakistani Sellers |
|---|---|---|---|---|
| Basic | $29 | 8,000 – 9,500 | 2% | Unlimited products, JazzCash/EasyPaisa via apps, 24/7 support |
| Shopify | $79 | 22,000 – 26,000 | 1% | Professional reports, gift cards, abandoned cart recovery |
| Advanced | $299 | 83,000 – 95,000 | 0.5% | Advanced reports, third-party shipping rates |
| Shopify Plus | $2,000+ | 550,000+ | 0.15–0.3% | Enterprise checkout, custom APIs, high-volume support |
Pros of Shopify in Pakistan
- Extremely beginner-friendly (no coding needed)
- Beautiful, mobile-first themes
- Built-in fraud protection & PCI compliance
- 24/7 support (chat/phone)
- Native mobile apps (iOS & Android)
- Strong PWA support for fast mobile shopping
Cons of Shopify in Pakistan
- Monthly fees + transaction fees add up quickly
- JazzCash/EasyPaisa require third-party apps (extra PKR 2,000–10,000/year)
- Limited deep customization without paid apps
- You don’t own the store fully (hosted on Shopify servers)
2. WooCommerce in Pakistan 2026 – Pros, Cons & Real Costs
WooCommerce Pricing in Pakistan (2026)
| Item | Cost (PKR) | Notes |
|---|---|---|
| WooCommerce Plugin | Free | Core is 100% free |
| WordPress Hosting | 2,000 – 8,000 / month | Hostinger, Namecheap, SkyHost, HosterPK recommended |
| Domain (.com / .pk) | 1,500 – 4,000 / year | .pk domains cheaper locally |
| Premium Theme | 5,000 – 15,000 one-time | Astra Pro, Flatsome, WoodMart, OceanWP |
| Essential Plugins | 10,000 – 40,000 / year | Rank Math, payment gateways, security, speed optimization |
| JazzCash/EasyPaisa Gateway | Free – 5,000 one-time | Native plugins (no monthly fee) |
| Total First-Year Cost | 30,000 – 150,000 | Much lower than Shopify for similar features |
Pros of WooCommerce in Pakistan
- 100% free core software
- No transaction fees (only gateway fees)
- Full ownership & unlimited customization
- Native JazzCash, EasyPaisa, Bank Transfer plugins
- Excellent SEO (Rank Math or Yoast integration)
- Can run on low-cost local hosting
Cons of WooCommerce in Pakistan
- Requires WordPress knowledge (or hiring help)
- You handle hosting, security & updates
- Can become expensive with many premium plugins
3. Daraz in Pakistan 2026 – Pros, Cons & Seller Reality
Daraz Commission Rates (2026 estimates)
- Fashion & beauty: 10–20%
- Electronics: 5–12%
- Home & lifestyle: 8–15%
Pros of Daraz
- Massive built-in traffic (millions of monthly visitors)
- Daraz Express logistics (fast delivery)
- Built-in JazzCash/EasyPaisa/COD
- Daraz Mall for branded sellers (higher trust)
- Big sales events (11.11, 12.12)
Cons of Daraz
- High commission fees eat into profits
- Strict seller policies & account suspension risk
- Less brand control (customers remember Daraz, not you)
- Competition is intense
4. Other Notable Platforms in Pakistan 2026
- PriceOye — Price comparison + affiliate model. Great for electronics sellers.
- OLX Pakistan — C2C classifieds. Best for used/new goods, zero fees (but manual trust).
- Telemart — Omni-channel (online + physical stores). Strong in tech & gadgets.
- Emerging Quick-Commerce — InstaWorld, OnScene — ultra-fast delivery (10–30 min).
Payment Gateways in Pakistan 2026 – Platform Comparison
| Gateway | Shopify | WooCommerce | Daraz | Notes |
|---|---|---|---|---|
| JazzCash | Via apps (extra cost) | Native plugins | Built-in | WooCommerce/Daraz easiest |
| EasyPaisa | Via apps | Native plugins | Built-in | Same as above |
| Credit/Debit Cards | Stripe (limited) | Stripe, PayFast, HBL | Built-in | PayFast popular locally |
| COD | Manual/apps | Built-in | Built-in | Daraz dominates COD |
SEO & Google Ranking in Pakistan 2026
Shopify — Good built-in SEO, clean URLs, fast hosting. WooCommerce — Best control (Rank Math, Yoast, schema plugins). Daraz — Strong on-platform SEO, but limited off-platform ranking.
Winner for Pakistani sellers: WooCommerce for full control & long-term ranking power.
Mobile & PWA Support in Pakistan 2026
90%+ of Pakistani shoppers use mobile.
- Shopify → Native apps + excellent PWA
- WooCommerce → PWA via plugins (no native app)
- Daraz → Strong mobile app
Winner: Shopify for mobile-first experience.
Which Platform Should You Choose in Pakistan 2026?
Choose Shopify if
- You want quick launch & beautiful templates
- You’re doing dropshipping or international sales
- You prioritize mobile apps & ease of use
Choose WooCommerce if
- You want full ownership & no transaction fees
- You need native JazzCash/EasyPaisa
- You plan heavy customization & long-term SEO
Choose Daraz if
- You want instant traffic & logistics support
- You’re okay with commission fees & less control
Final Thoughts
Pakistan’s ecommerce landscape in 2026 offers powerful choices: Shopify for speed & polish, WooCommerce for control & cost, and Daraz for instant reach.
The right platform depends on your business stage, budget, technical comfort, and growth goals.
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- Get your free custom quote & 30-minute consultation: https://progriso.com/book-a-free-discovery-call/
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Let’s build an ecommerce store that dominates in Pakistan.
